Using Market Knowledge
Rohit Deshpande
Drawing on a collection of outstanding papers from the prestigious Marketing Science Institute, Editor Rohit Desphande, has assembled, in a single source, the key research on market knowledge management and the best information available for new ideas on what's next. The contributing authors are top-notch scholars from leading business schools including Harvard, MIT, and Wharton.
الفئات:
عام:
2000
الإصدار:
1
الناشر:
SAGE Publications, Inc
اللغة:
english
الصفحات:
400
ISBN 10:
0761921974
ISBN 13:
9780761921974
ملف:
PDF, 18.33 MB
IPFS:
,
english, 2000
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